The modern age of technology poses unique challenges for real estate agents, as well as providing new opportunities.
For a prospective real estate agent, the challenge of attracting, engaging and doing business with clients via social media could seem an intimidating and time-consuming endeavour.
Fortunately, we have spoken to a number of South Australian real estate’s most prolific users of social media, who can shed light on the strategies essential to success in this area, and the effectiveness of them.
How important do you deem social media to success in the real estate industry in this day and age?
It’s crucial. It’s the direction that all industries are heading in but in particular the real estate industry. Each year it becomes more important to what we do, and you want to keep up with it.
What strategies do you employ to market yourself on social media?
I try to provide variety. I steer clear of uploading long winded text. I focus on mainly videos; live Facebook streams are really effective. I’m focused on being as genuine and as personable as possible, while providing interesting content.
Which demographics are you trying to target when promoting on social media?
All! Everyone uses social media now. Obviously the big target market is 20-40 years of age. However, there is a significant amount of people over the target market that are now using social media more regularly, so I certainly want to connect with them as well.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
Social media is a perfect marketing tool for keeping people up to date with what’s happening in our area, and also providing quality content for people who may not be looking to sell in the near future or ever.
It’s definitely great for people who are looking to sell or buy, but I still much prefer a face to face meeting with people, as I believe it’s still the best way to connect.