The modern age of technology poses unique challenges for real estate agents, as well as providing new opportunities.
For a prospective real estate agent, the challenge of attracting, engaging and doing business with clients via social media could seem an intimidating and time-consuming endeavour.
Fortunately, we have spoken to a number of South Australian real estate’s most prolific users of social media, who can shed light on the strategies essential to success in this area, and the effectiveness of them.
How important do you deem social media to success in the real estate industry in this day and age?
I deem social media to be very important. It’s a great way of not only showcasing a vendor’s property, but gives industry professionals great exposure in their designated selling areas.
What strategies do you employ to market yourself on social media?
I like to show my potential vendors I am active in the market place in my chosen areas. I like to promote all my vendor’s properties and encourage them to like and share to reach as many possible potential purchasers.
What social media platforms do you use and why?
I use Facebook through my professional page and also Instagram.
Which demographics are you trying to target when promoting on social media?
I believe I try to target all demographics. Adelaide is like a big country town and everybody knows everybody. I don’t think you can pigeon hole a property anymore. Property will appeal to all demographics and social media assists in the promotion process.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
I feel social media gets them excited about a property. With plenty of likes and shares on Facebook for example, buyers have a perception it’s a great piece of real estate even before they arrive to the open inspection. This can only lead to plenty of competition and a great price.