The modern age of technology poses unique challenges for real estate agents, as well as providing new opportunities.
For a prospective real estate agent, the challenge of attracting, engaging and doing business with clients via social media could seem an intimidating and time-consuming endeavour.
Fortunately, we have spoken to a number of South Australian real estate’s most prolific users of social media, who can shed light on the strategies essential to success in this area, and the effectiveness of them.
How important do you deem social media to success in the real estate industry in this day and age?
Social media has a huge role to play in this day and age, as it’s the quickest way to reach out to an audience within seconds. This is also a great way to self promote, show your sales and listing results.
What strategies do you employ to market yourself on social media?
The main strategy is sponsored posts and boosted posts. The more people that see me, the more I can get my name out there.
What social media platforms do you use and why?
Facebook is the only social media platform that I am currently using, and the main reason being that there are currently 2.07 billion active users. As a whole, Facebook can reach more people faster.
Facebook is also fantastic because it gives me plenty of insight into my followers, helping me to be more strategic with the way I use social media to market myself.
It is also the only social network that targets a wider audience in regards to age. Other social networks like Twitter, are predominately for celebrity following, and Instagram and Snapchat generally appeals to the younger generation.
Which demographics are you trying to target when promoting on social media?
There is no one type of demographic I would prefer to reach as my business can thrive off of anyone.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
Social media can reach a broader audience and a large number of people quicker, although there will be no replacement for meeting with someone face-to-face.
Being a company that has predominantly an online presence, the only physical advertisement that we have are signboards and flyer drops.
The world is going in the direction of social media and online networking – so that’s the way we are planning on continuing to move.