The modern age of technology poses unique challenges for real estate agents, as well as providing new opportunities.
For a prospective real estate agent, the challenge of attracting, engaging and doing business with clients via social media could seem an intimidating and time-consuming endeavour.
Fortunately, we have spoken to a number of South Australian real estate’s most prolific users of social media, who can shed light on the strategies essential to success in this area, and the effectiveness of them.
How important do you deem social media to success in the real estate industry in this day and age?
Very important, as it is another medium towards promoting yourself and your properties in a cost effective way.
Lots of my referrals are from friends, so if I market the homes through the traditional ways of ‘Print Media’ and more importantly the ‘Internet’, and also include listings and successful sales on ‘Social Media’ outlets such as ‘Facebook’, ‘Instagram’, etc it then becomes a constant reminder to all my ‘Social Media’ friends that we are marketing homes to the buying market in all possible ways to provide maximum exposure for the home, and at the same time, it gently reminds all my internet friends that I am in Real Estate.
What strategies do you employ to market yourself on social media?
I always put up new listings on Facebook, with some tags and hashtags.
I also have a few pages on Facebook so I make sure I use the other pages as it gets my listing seen by up to 15,000 people.
What social media platforms do you use and why?
Facebook – best way to keep everyone updated on new listings and opens, friends can ask me questions direct re properties, etc.
Instagram – great for pics and also now allows videos.
LinkedIn – keep up with industry and people in other industries.
Snapchat – more for friends but I have had property questions come through.
Which demographics are you trying to target when promoting on social media?
I don’t have a specific demographic as anyone can be in the market at any time and Our Agency allows us to sell anywhere throughout Adelaide and not be Pigeon-holed in a small cluster of suburbs which is often the case with Franchise Real Estate Sales outlets.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
Nothing can ever replace face to face encounters, but I use social media avenues to keep in people’s mind that I am in Real Estate and that I am always available to meet “face to face” to cement a relationship towards future business. Also with new listings, I always tag the original site where this listing comes from so they can have a look.
You can also check how many view the post, if your tags work etc, this then becomes just another avenue to promote yourself and your listing out there.