Home Everything an Agent Should Know (But Probably Doesn't) Top agents profile – Judy Morris

Top agents profile – Judy Morris

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Attracting new business is the life blood for any business, in particular for real estate agents to ensure your agency stays profitable.
Sometimes this might be hard to accomplish and ideas on how to jump start your business can be tough to come by.
Luckily enough we have spoken to a number of the top selling agents from last financial year here in South Australia and they have each given us their top three tips for attracting new business while also telling us how they spend their working week.
What are your top three tips for attracting new business?
My top 3 tips would be:
1. There is no doubt in my mind that working your BDA is essential. You must become the agent in your area who displays the greatest knowledge, as people will turn to you for advice.
2. Open inspections are a great way to display your knowledge and interaction with clients. Every person who enters the door is either a potential buyer, vendor or both, and the way in which they are treated will say a lot about the agent’s service, professionalism and ethics.
3. Embracing social media has become very important, particularly at my age with the time I have spent in real estate. It seems a common misconception that social media is something I may not have a lot of involvement with, however I am very active on Facebook and Instagram. It is a great way to not only increase my exposure, but also keep abreast with the activities of my local area as well as my colleagues.
What does your usual working week look like?
A typical working week would include a Monday meeting with my PA, as well as regular meetings throughout the week. Once a month Klemich also has a sales meeting with all the staff.
I follow up with potential buyers from my weekend open inspections, and provide feedback to my vendors as well as constantly answering enquires – both email and phone.
Following up on previous appraisals is important and done on a weekly basis, as well as booking and undertaking upcoming appraisals. These then require reports to be issued and a follow up to be undertaken.
Open inspections for the coming week need to be booked, and advertising is also organised.
Meetings with vendors to discuss campaign progress and activity are also booked, as well as pre-auction meetings with vendors.
I also organise regular mail outs to my client database which may consist of a newsletter, auction invite, recent sales update or market movement.
My PA has Thursdays and Sundays off, and I take Fridays off. We work together on Saturdays, and I only work Sundays as necessary.
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