Home Agents & Agencies Why the Best Auctioneers Head North for Warmer Weather… And Coaching

Why the Best Auctioneers Head North for Warmer Weather… And Coaching


Written by Brendan Simpkins & AJ Colman

Why the Best Auctioneers Head North for Warmer Weather… And Coaching

As Adelaide suffered through a cold and miserable winter’s weekend, eighty of Australasia’s top auctioneers touched down in Noosa last week for the annual ‘Auction Coaches’ forum under the Queensland sunshine.

The fourth year of the event – and second year in it’s now permanent home on the Sunshine Coast – took place on the 31st of July and the 1st of August, with Australasia’s biggest auctioneering names on show at the Sofitel Pacific Resort.

Day one presented an opportunity for some of the up and coming auctioneers to strut their stuff in front of the big guns in a practical critique session but it was the second day which everyone came for.

Headlined by a panel of four of the biggest names in the game, followed by TAC Auction Competition with the winner walking away with a trip to the Big Apple, Haesley Cush, Harry Li and New Zealanders Mark Sumich and Daniel Coulson did battle in front of an eager crowd in a bidding sequence that is regarded as being more difficult than the Australasian Auctioneering Championships.

- Advertisement - Not Real Estate News Group Content


A number of the best auctioneers in Australia gathered in Noosa for the Auction Coaches training session, including Harry Li and Michael Choi (Pictured) Source: Harry Li, Facebook


It proved to be a great demonstration by four auctioneers at the top of their game, showing why they are so highly regarded in Australia and beyond.

Day two was full to the brim with various speakers imparting their knowledge on the crowd, as Co-director Jason Andrew kicked the day off with an introduction and Daniel Cooley followed with a speech detailing the nitty gritty of running a successful auction business.

Dane Atherton, Adrian Butera and Phil McGoldrik followed and provided insight on the auction process and ways to improve.

Atherton’s speech focused specifically on the auctioneer and provided the audience with a few gems.

‘Impressive versus effective’ focused on an auctioneer looking impressive but also conducting an effective auction through their use of strategy.

Atherton presented the idea of ‘good being the enemy of great,’ which resonated with Adelaide auctioneer Aj Colman.

“With so much information available – like YouTube – you can get to a good standard really, really quickly,” he said.

“We’ve never seen this before, twenty years ago it would take you ten or twenty years to get to a good standard, whereas now people can mimic what they see on YouTube.

“People get to be good very, very quickly but good is the enemy of great because a lot of auctioneers feel that they are good but don’t reach that realm of great.”

McGoldrik also offered words of wisdom for those in attendance, such as auctioneers providing vendors with “certainty and peace of mind” and “no one will buy your property and go home with change.”

The various speeches throughout the weekend took centre stage, but the ability to network with some of the region’s best and learn even further proved to be an added bonus.

With another successful event under the belt of Jason Andrew and Scott Kennedy-Green, Australasia’s auctioneers will be anticipating another great chapter when Auction Coaches celebrates its fifth year anniversary in 2017.

Brought to you by…

The Bidding Script Generator