Home Agents & Agencies $27,500,000 of Property Sold in 5 Months – How Did He Do...

$27,500,000 of Property Sold in 5 Months – How Did He Do It?


Brought to you by Ray White

Brett Pilgrim, Principal of Ray White Adelaide Group, achieved the Ray White “Elite Agent” status at a blistering pace of just 4 months into the financial year. By November, he had sold $27,531,150 worth of real estate.

As a Ray White member for 6 years, Pilgrim has been a high performing selling Principal throughout his career, and is now looking to move into a managing Principal role, handing out leads to his staff.

“Kirsty & I are now embarking on our next chapter as leaders which will see me back off as an agent and concentrate on growth.” Says Pilgrim, “This will give me the ability to provide mentorship and leads to agents that want to grow, as well as apply new strategies we’ve learnt from high-performing offices in the Eastern states into our Glenelg, City & Burnside offices.”

Ray White Establishing Footholds in the Eastern Suburbs

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Having opened his Burnside office this year, Brett has been working hard to create a name for the franchise group in a space that the group sees offering exceptional growth opportunity.

“I feel My Team and Ray White as a whole, particularly with the new office’s opening and the new generation of leadership has had fantastic growth. It has been great that we have been able to fly under the radar and do large numbers but the next phase is certainly upon us now, I see huge opportunity for the brand in the East over the next 12 months.”

Pilgrim also noted that the people factor was critical to growth in the East, and that public perception of what makes a “blue chip agency” was an industry myth.

“Adelaide is not in a bubble, the public in the East are aware of the size of the Ray White Brand and our ability to sell the most expensive homes in Australia. We’ve built relationships with the community, coupled with our systems and technology, and market share is going to come quickly.”

Technology Helping Cut Through the Market

“All of Ray White’s technology is connected, the White Family’s investment in this space can’t be rivalled and provides a huge benefit in customer service, from response times through to automating and delivering what a customer wants.”

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