The modern age of technology poses unique challenges for real estate agents, as well as providing new opportunities.
For a prospective real estate agent, the challenge of attracting, engaging and doing business with clients via social media could seem an intimidating and time-consuming endeavour.
Fortunately, we have spoken to a number of South Australian real estate’s most prolific users of social media, who can shed light on the strategies essential to success in this area, and the effectiveness of them.
How important do you deem social media to success in the real estate industry in this day and age?
Social Media (Facebook is my main focus) has been by far my most powerful marketing tool. The reach available is unbelievable.
From the day I become a Real Estate Salesperson, instantly all my family, friends, friends of friends etc, all knew I was in Real Estate.
What strategies do you employ to market yourself on social media?
My main strategy is to get maximum engagement and make the most of every listing and sale. I run regular competitions/giveaways on my page, where my main aim is to get more page likes and shares for extra reach.
What social media platforms do you use and why?
Facebook is by far my main focus; the main reason is that I feel it’s better to dominate one platform than spread out too much.
Rate My Agent it a fantastic tool also and all my review get shared onto my Facebook page.
Which demographics are you trying to target when promoting on social media?
Each house I generally aim at a particular demographic that I feel the home suits, but generally my standard post will be at 30 – 65 years old, in and around my area.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
I believe the effectiveness of social media comes from consistency and valuable information provided. I believe from a cost-effectiveness and pure reach it far outweighs any other form of marketing. Your perception, especially when starting out, will outweigh reality in social media and that’s really important. This can lead to constant referrals from your network.