The modern age of technology poses unique challenges for real estate agents, as well as providing new opportunities.
For a prospective real estate agent, the challenge of attracting, engaging and doing business with clients via social media could seem an intimidating and time-consuming endeavour.
Fortunately, we have spoken to a number of South Australian real estate’s most prolific users of social media, who can shed light on the strategies essential to success in this area, and the effectiveness of them.
Alex Davies – Elders Real Estate
How important do you deem social media to success in the real estate industry in this day and age?
In order to be successful in the current market, the use of social media is paramount! Traditionally agents would hit everyone with letters and flyers, ‘spray & pray’. I believe those days are over with clients now conducting what some refer to as the ‘digital interview’ before deciding on who to call for an appraisal.
If you can pass the ‘digital interview’ the appraisal becomes a lot easier as the client feels more comfortable after researching online.
What strategies do you employ to market yourself on social media?
I like to post a variety of content including my listings, recent sales, news articles and competitions which receive a great response.
What social media platforms do you use and why?
I mainly use Facebook and LinkedIn, however, I have recently started using Instagram as well. Facebook is my first choice due to the advertising opportunities and analytics provided.
Which demographics are you trying to target when promoting on social media?
The targeted demographics change from post to post depending on the content. However, this is something I don’t focus on too much. My number one priority is to provide value to everyone who is interested in real estate and follows my page.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
Face-to-face encounters are still the best way to communicate with clients. However, social media acts as a good platform to begin the communication and keep up communication between coffee catch ups.