The modern age of technology poses unique challenges for real estate agents, as well as providing new opportunities.
For a prospective real estate agent, the challenge of attracting, engaging and doing business with clients via social media could seem an intimidating and time-consuming endeavour.
Fortunately, we have spoken to a number of South Australian real estate’s most prolific users of social media, who can shed light on the strategies essential to success in this area, and the effectiveness of them.
Kate Smith – Raine & Horne Semaphore
How important do you deem social media to success in the real estate industry in this day and age?
Social media plays a very large component in our day to day operations. It is a fantastic free tool that is reaching a target audience and can showcase a vendors property in a professional and appealing manner.
What strategies do you employ to market yourself on social media?
Always attempt to put a strong focus on involving as much local community, business and people as possible. We try to incorporate all aspects of our business from Property Management to all of our listings being promoted on Facebook and Instagram as a complimentary service to our clients as a part of the marketing package.
What social media platforms do you use and why?
Facebook & Instagram. Brand monitoring is an important aspect of social media as it is another avenue that allows us to keep track and get feedback of what others are saying about us. The diverse audience these platforms reach is a huge advantage and most importantly people spend a lot of time on social media which is increasing daily.
Which demographics are you trying to target when promoting on social media?
We do not specifically target a particular demographic. We like to appeal all age groups and genders by keeping our content appealing to all with events, promotions, competitions something to involve everyone.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
I think people are influenced by online reviews, content, number of followers/likes etc. Face to face encounters are the most important, however we utilise social media as a tool to get us face to face meetings with clients.