The modern age of technology poses unique challenges for real estate agents, as well as providing new opportunities.
For a prospective real estate agent, the challenge of attracting, engaging and doing business with clients via social media could seem an intimidating and time-consuming endeavour.
Fortunately, we have spoken to a number of South Australian real estate’s most prolific users of social media, who can shed light on the strategies essential to success in this area, and the effectiveness of them.
Paul Whitney – Harcourts Sergeant Property
How important do you deem social media to success in the real estate industry in this day and age?
I would say social marketing is as important as letter boxes drops were ten years ago. The times are changing and you only have to sit in a Doctor’s waiting room for 5 minutes to see everybody looking at their phones. For example what does everybody do when a commercial comes on during their favourite TV show? They check their phones.
What strategies do you employ to market yourself on social media?
I market all my listings on social media and I ask my clients to get involved by sharing & reposting (short video or great photos are best) This alongside some interesting content seems to build a good audience of people who are interested in real estate.
What return on investment do you get from this advertising?
In regards to return on investment that’s hard to answer but I can say I have converted every lead that has come through my social media, the clients feel like they know you before you ever meet them and it helps to build rapport.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
You can’t beat getting face to face with clients but in this day and age it’s the next best thing. Future clients can get to know you and trust you before you ever meet, you just can’t get that from physical marketing.