The modern age of technology poses unique challenges for real estate agents, as well as providing new opportunities.
For a prospective real estate agent, the challenge of attracting, engaging and doing business with clients via social media could seem an intimidating and time-consuming endeavour.
Fortunately, we have spoken to a number of South Australian real estate’s most prolific users of social media, who can shed light on the strategies essential to success in this area, and the effectiveness of them.
How important do you deem social media to success in the real estate industry in this day and age?
Extremely. Today’s culture lives and breathes technology, and everyone loves looking at real estate. I was told recently that in Australia there are over 5 million Instagram users and over 17 million facebook users. So why not use social media to target those avenues!
What strategies do you employ to market yourself on social media?
I run occasional competitions, boost some posts to targeted areas and lead generation.
On facebook it is primarily business – my posts consist of my just listed’s, just sold’s, and occasionally a sneak peek of the upcoming weekend open inspection schedule.
On Instagram it is more a personal interest, such as dream properties, lifestyle shots and story videos of where I am and what I’m doing.
Which demographics are you trying to target when promoting on social media?
Depending on the posts. Lead generation adverts are primarily to homeowners in my farm areas. My boosted posts are rather broad, targeting a general area and from 20 – 65+ year olds.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
It is more measurable than some traditional forms of marketing. And when it’s not working it is easily tweaked with a little brainstorming.