The modern age of technology poses unique challenges for real estate agents, as well as providing new opportunities.
For a prospective real estate agent, the challenge of attracting, engaging and doing business with clients via social media could seem an intimidating and time-consuming endeavour.
Fortunately, we have spoken to a number of South Australian real estate’s most prolific users of social media, who can shed light on the strategies essential to success in this area, and the effectiveness of them.
Tim Hosking – Harris Real Estate
How important do you deem social media to success in the real estate industry in this day and age?
Social media is one part of my marketing strategy for all properties, the reach with social media is extensive and correctly done delivers results for Vendors.
The online portals for real estate are still my primary source of buyers but social media brings different buyers to my properties.
Social media allows me to be front of mind for many potential vendors.
Showing your activity, results and with relevant articles through social media attracts interest from those considering selling in the future.
Being prepared to engage with a very interactive social media is time consuming but very rewarding.
Watching the stream of comments from potential buyers discussing a property allows you to invite them to an open or suggest a way around a concern that they may have expressed.
In this space buyers feel safe, over time they interact more and I receive regular private messages about specific properties.
I do believe that marketing through social media is growing and is expected by the market place today; this is why I have my own Facebook page as a sales person.
What strategies do you employ to market yourself on social media?
I have sold many properties to buyers who have only seen the property on Facebook, so all new listings are shown here.
Open inspection dates, times, pricing and images are also shown to allow the process to be easy for the buyer.
What social media platforms do you use and why?
I am most active on Facebook as this provides a very economical exposure for Vendors.
There has been a couple of campaigns that I have run that have been Facebook only to gauge the market prior to going live on the major real estate portals.
Which demographics are you trying to target when promoting on social media?
Looking at the data that is obtainable through Facebook there is a large spread of ages finding my properties and responding.
This broad cross section is healthy for the variation in properties that I work with in regional towns of the Copper Coast.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
Social media does not list properties and it does not sell properties, it is a component (a necessary one) of the marketing we do to attract buyers and sellers.
Buyers and sellers want to deal face-to-face and this is where we as sales people do our work.
Service is the key to making real what is on social media.