For the home seller in Adelaide’s northern suburbs a combination of diverse experience, tried and tested methods and innovation place Mike Lowrie at the forefront of real estate agents.
Shifting from a military career to the real estate industry two years ago, Mike has a unique perspective and a fresh approach – he recently spoke on this with SA Real Estate News.
“I first began considering a career in real estate back in 2012… I was in the Army and currently deployed to Afghanistan, where I did a lot of research on property markets & trends. I also watched a lot of videos and listened to a lot of podcasts from successful agents.”
When he made his transition, Mike quickly extended his existing knowledge of real estate and discovered the merits of the traditional methods.
The Auction Approach
“My first auction listing was in the western suburbs on Waverley St, Largs Bay. I learned a lot through this process and even though we didn’t sell the property on auction day, it definitely showed me what the process of an auction can achieve, and we still sold it above the original price guide very shortly after. There is excitement, anticipation and a general buzz within the community.”
“An auction will cost you somewhere around $500 to run and it is the only option likely to get you an extra $20,000 than you’d hoped. I know which one I’d prefer to try.”
As well as applying the traditional approaches to real estate, Mike appreciates the changing aspects of the industry, noting the ever-quickening advance of technology and availability of information.
Industry of Innovation
“No longer is it good enough for an agent to stick a sign out the front of a home, take some names and expect the home to sell itself … You need to know how and where your targeted buyers are searching and you need to reach them effectively…”
“Are they active buyers looking at online real estate portals or social media? Could they be passive/by-chance buyers living nearby? Or are they likely to be interstate and react well to property videos and virtual reality tours rather than just standard photography?”
Mike is applying these strategies in representing several homes in Adelaide’s northern suburbs, 99 Leabrook Drive Rostrevor, 15 Geoffrey Avenue Valley View, and Mike has just launched 20 Rochester Drive Salisbury Heights an auction campaign in a territory where this method of sale is uncommon.
Listing 3 very different homes in the heart of “private treaty” country shows that any listing can be an auction listing no matter where or what kind of property it is.
See Michael’s secret marketing weapon here:
A virtual tour of 15 Geoffrey Avenue, Valley View
“The Northern suburbs have a very diverse range of demographic and cultural backgrounds. These 3 properties are a good example of that. Although, I foresee the likely buyers to be quite different in each of these properties with the price ranges likely to be approx. $200k different in the end, the sales strategy I take will be exactly the same – auction.”
“Auctions are different and therefore exciting in the northern suburbs – I can guarantee almost all of the neighbours will be out to witness these events. Auction just creates a buzz that private treaty can’t match!”
“I certainly don’t make all my vendors go to auction, but I do encourage them to consider the option carefully, so I lay out all the facts for them and allow them to make the final decision.”