Article provided by Tianchan
Don’t Speak Chinese? You’re Going to Miss $900m in Sales This Year
Throughout South Australia, real estate agencies are embracing the incoming wave of Chinese buyers in South Australia, by hiring consultants fluent in Mandarin, and agencies entirely owned and operated by Chinese agents have been established for some years now.
With a recent report by the FIRB that shows 2015 – 2016 saw $960million dollars worth of South Australian real estate sell to Chinese interests (up from $530,000,000 over the 2014 – 2015 period), there is no hiding from the fact that agents now need to address this growing market.
“If you could increase your business by 81%, would you engage with a new audience?”
Ben Clarence, co-founder of Tianchan, says that the increase in Chinese buyer activity is a huge opportunity for agents and vendors who are prepared.
“We formed Tianchan to help agents work with Chinese buyers, primarily through opening channels of communication, and then assisting with facilitating the transaction. All at no cost to the agent.”
Clarence says Tianchan specialises in providing assistance to agents working with overseas buyers. And he says with less than 1% of Mainland Chinese able to write or speak in English, business is good!
“We’re predicting massive growth in this market despite attempts to shut-out Chinese investment, with the largest growth occurring right here in South australia where our State Government, Local Councils & industry’s are crying out for attention from the overseas market.
Even one of our state football teams has exported Australian Rules to the Chinese!”
President of REISA Greg Troughton has called for Foreign Investment laws to be relaxed
Expanding Your Market by 91 Million Buyers Will Cost Just $200
Tianchan’s services cost only $200, and 100% of the costs be charged to the vendor as “marketing expense”. And the company points out that no Facebook marketing campaign, print media or even TV campaign could match this kind of ROI.
“The $200 goes towards paying our native Chinese translators who hold masters degrees in English. this translation is then double-checked by a chinese speaker here in Australia, and then copied over onto a property brochure which is given to agents for use at inspections or emailing to Chinese buyers.
We then list the property on our own listings website which will be launching shortly in China, that will open the floodgates to the Adelaide Market.”
Launch Timing Was No Accident
The launch of Tianchan coincides with a recent visit to Adelaide by a delegation of over 3,000 Chinese Investors last week as reported by SA Real Estate News, a single visit which injected some $11.2 million into the state’s economy.
Clarence says the timing of the Tianchan release, immediately after the delegation had come through, was no accident;
“We knew something big was in the works, and Tianchan has been in development for some months now so we wanted to wait until this delegation came to Adelaide so agents could see the impact these investors are having in this market before we did anything.”
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