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Facebook Launches Agent’s Best Prospecting Tool Yet
The launch of “Facebook Marketplace” went largely unnoticed here in Australia, however the tool may be the best prospecting / lead generating tool yet for agents.
The “Facebook Marketplace” is essentially an amalgamation of all the “Buy/Swap/Sell” pages listed on Facebook, creating a single place to find every item for sale on the social networking site.
The tool also shows a list of all items that the seller is advertising, and gives a broad location of the seller on a map.
Agents can use this tool to identify potential sellers in their area, essentially a new form of prospecting garage sales in their suburb. The Marketplace tool allows browsers to contact the seller directly, which agents could use to enquire about whether the seller may be looking to sell their home or be looking for an appraisal.
A seller is offloading an electric stove and aluminum windows, with signs of renovations in the background of photos. These signs may indicate the user in considering selling or may be trying to increase the value of their property through renovations and may consider an appraisal at a later date.
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