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Property Styling: The faster, more profitable way to sell


When it comes to real estate, presentation is everything. With results of property styling indicating faster sales, minimal price reductions and jumps in value, it’s hardly surprising the trend has become a popular selling technique.

Styling, or ‘home-staging’, taps into the psychology of real estate. First impressions count. Nothing appeals more to a buyer than a home that is presented crisply and cleanly where all they need to do is move in. In those first few moments, an emotional attachment is created that may not have existed had the property been presented differently, e.g. with the previous homeowner’s personal belongings, or the home completely empty.

The aim of property styling companies, such as Dressed for Sale in Magill, is to create a lasting ‘wow factor’ through contemporary furniture, art and accessories. With 86% of potential buyers making the Internet their first point of call, Dressed for Sale, and every company like them, aim to maximise interest through visualisation, leading to more groups attending openings.

Bianca Browse from Harcourts Brighton states that flawless presentation combined with the Internet, is a winning formula. “Property styling does wonders in this regard. People are drawn to the emotion furniture creates and this generates more leads. One of my current listings has generated international interest, based solely on how it was styled and presented on the Internet.” This listing was styled by Dressed for Sale, and can be located at 2A Winton Avenue, Hove.

As per their website, Dressed for Sale claim that 90% of the properties they style sell within two weeks. They also state that compared with homes not styled, those that are sell for a price 10% higher than expected.

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Property styling also has a practical element, as Ms Browse explains: “Styling a property gives you an idea of what will fit. In the master suite of Winton Avenue, we could establish the room was large enough for a queen-sized bed. These details can be important for potential buyers.”

The rental market has also taken an interest with styling attracting a desired demographic. Katrina Maes, author of The Australian Guide to Home Staging provides obvious examples: “If there’s a hospital nearby you can style (a property) to appeal to doctors or nurses; if it’s near a university then (it can be targeted) to students.”

According to Houzz.com.au, there are currently 35 property stylists and home stagers available in Adelaide.

In such a competitive industry, enlisting the help of a property stylist could mean the point of difference. With packages tailored to suit any budget, it’s an investment that has proven to be worthwhile.

The impressive presentation of 2A Winton Avenue, Hove can be viewed here.