Ray White South Australia have made big steps towards boosting their regional market share through the opening of 3 new offices in regional hubs throughout South Australia, located in Port Lincoln (Andrew Goodwin), Goolwa (Tony Risby) & Robe (John Enright).
Matthew Lindblom, CEO said to SA Real Estate News that the Ray White Group were taking “…the first of many big steps towards increasing our current market leading position to 20% of the entire South Australia market.”
“Our focus is opening new franchise offices, and working closely with our existing franchisees to grow their businesses and their profitability.”
The group announced earlier this year in February that they had experienced 1.3% market share gains, the largest gains for Ray White in Australia by state, in a market where new listings were down year on year.
In March, Ray White in South Australia recorded a massive 409 sales with another huge month in the Pipeline and for the remainder of the financial year.
“Our regional offices South East, Riverland and Mid North had exceptional growth in sales dollar value against the same time last year, with South East 11.5% market share, 29.9% in the Mid North and a dominant 35.1% market share in the Riverland.” said Lindblom.
Daniel Schell of Ray White Rural SA said the market share growth was boosted by very strong buying activity in rural South Australia.
“The majority of those sales are based on marketing activity and contracts written in the September/October period last year and have now settled. The two key selling periods for rural properties are spring and autumn with these two most recent periods being the strongest in my time in real estate.
There has been strong demand for rural properties throughout the region from both local farm business looking to expand their operations as well as investors who consider long term value in investing funds in the reliable agriculture areas of the lower north and mid north of SA. The demand has been consistent for broad-acre cropping properties and grazing properties and we have also seen a new level of interest in viticulture properties around the Clare Valley.
Our marketing strategy when there is strong demand, has been to encourage our vendors to offer the property for sale at Public Auction. This allows all interested parties an opportunity to have the confidence to participate in the process and has resulted in some exceptional sale results for our vendors”