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SA Real Estate News has released site readership stats after a record breaking 30 days between August & September. With almost 65,000 readers reached within the 30 day period, this represented a 60% increase on normal monthly traffic.

Marketers Enjoy Phenomenal Reach

The site also released data on the success of marketing campaigns during the period, highlighting that a $1 spend on on the site would have net a marketer 255 exposures, compared to a $1 spend on DL Flyers.

Paul Whitney was the first agent to take up the opportunity, grabbing his local suburb of Parafield Gardens.

Love Where We Live Campaign Launches

Agents have begun quickly purchasing or reserving their local suburbs, with almost 13% of the listed suburbs already taken.

Kate Smith of Raine & Horne Semaphore & Paul Whitney of Harcourts Sergeant Property were the first agents to take up the opportunity, reserving their core areas before their competitors.

Paul Whitney stated that the campaign was an excellent way to increase his exposure & build credibility within his area.

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“It seemed to work well,” he said, “it’s more evidence to show I am the man to call in Parafield Gardens,” as his Facebook fans jumped all over his article with hundreds of likes.

Agents Offered Excellent Opportunity to Take Control of Their Area

With a cost of just half a cent per reader ($0.005) over the past 30 days, agents can also enjoy the same exposure that marketers experience, with the Love Where We Live Campaign, with suburbs available from just $250.

Site News Director Kat Papazoglou said in a statement that agents had to move fast, as the price will start to rise as suburbs get taken.

“The Love Where We Live Campaign has been a massive hit with locals in the areas agents are writing about, as this is a chance for agents to show their local expertise and promote themselves as the only agent to call if you’re buying, selling or renting.”

“But as suburbs get taken, the price per suburb will rise, and our next price-rise is due after we hit the 20% mark which we expect to do before Friday this week.”

The site shows a current discount rate of $250 down from $300, and with 13% of suburbs sold within the first week, it shouldn’t take long for the next 7% to get grabbed quickly.