In a recent survey, 74% of agents told Real Estate News Group that they received 0 – 1 listings directly from social media in the past 12 months. Meanwhile, a minority group of 14% of agents said they had sourced 11 or more listings directly from social media over the same period.
So on behalf of the 86% of agents not attracting 11+ listings from online activity, we’re going out and speaking with the top agents killing it on social media, who can shed light on the strategies essential to success online.
If online prospecting seems like a difficult, time consuming and expensive activity, here’s the advice of some of the industry’s best.
Michael Nitschke – First National Nitschke
How important do you deem social media to success in the real estate industry in this day and age?
Social media is crucial to success in the real estate industry in 2018. It’s a vital communication medium as consumers continue to place more and more attention online, we need to ensure we have a voice on that medium.
What strategies do you employ to market yourself on social media?
We do the basics such as promotion of new listings, but then we try to add value to our clients with competitions and giveaways, as well as educating them on the market conditions and helpful advice about our industry, including information about the local area.
What social media platforms do you use and why?
Facebook and Instagram – that’s where the consumer is spending a majority of their time.
Which demographics are you trying to target when promoting on social media?
We are targeting our local geographic market.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
It’s a complimentary piece of marketing. Face to face and calls are still a stronger lead source for us, but you can use social media as another layer to build a relationship and strengthen your brand with your local community.