The modern age of technology poses unique challenges for real estate agents, as well as providing new opportunities.
For a prospective real estate agent, the challenge of attracting, engaging and doing business with clients via social media could seem an intimidating and time-consuming endeavour.
Fortunately, we have spoken to a number of South Australian real estate’s most prolific users of social media, who can shed light on the strategies essential to success in this area, and the effectiveness of them.
How important do you deem social media to success in the real estate industry in this day and age?
Social media is crucial to success in the real estate industry in 2018. It’s a vital communication medium as consumers continue to place more and more attention online, we need to ensure we have a voice on that medium.
What strategies do you employ to market yourself on social media?
We do the basics such as promotion of new listings, but then we try to add value to our clients with competitions and giveaways, as well as educating them on the market conditions and helpful advice about our industry, including information about the local area.
What social media platforms do you use and why?
Facebook and Instagram – that’s where the consumer is spending a majority of their time.
Which demographics are you trying to target when promoting on social media?
We are targeting our local geographic market.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
It’s a complimentary piece of marketing. Face to face and calls are still a stronger lead source for us, but you can use social media as another layer to build a relationship and strengthen your brand with your local community.