The modern age of technology poses unique challenges for real estate agents, as well as providing new opportunities.
For a prospective real estate agent, the challenge of attracting, engaging and doing business with clients via social media could seem an intimidating and time-consuming endeavour.
Fortunately, we have spoken to a number of South Australian real estate’s most prolific users of social media, who can shed light on the strategies essential to success in this area, and the effectiveness of them.
How important do you deem social media to success in the real estate industry in this day and age?
I believe social media should be an important part of any agent’s self promotion and property marketing plan. Social media makes it easy to connect directly with customers throughout the day on multiple occasions.
What strategies do you employ to market yourself on social media?
Competitions are a fun way to give back but also a really great opportunity to increase brand awareness.
What social media platforms do you use and why?
Facebook is where I have the biggest reach and is an easy way to interact.
Which demographics are you trying to target when promoting on social media?
Depends on what I’m promoting. For example, if I’m uploading a property it will be based on location and age bracket depending on the property type and if it’s a promotion/give away it will be targeted towards my farm area and surrounding areas.
How does the effectiveness of social media marketing compare to other methods of reaching clients, such as physical advertisement and face-to-face encounters?
Using social media increases brand awareness and is a cost efficient way to market to people who are both in and out of real estate mode.