Home Agents & Agencies Top agents profile – Chet Al

Top agents profile – Chet Al


Attracting new business is the life blood for any business, in particular for real estate agents to ensure your agency stays profitable.

Sometimes this might be hard to accomplish and ideas on how to jump start your business can be tough to come by.

Luckily enough we have spoken to a number of the top selling agents from last financial year here in South Australia, and they have each given us their top three tips for attracting new business, while also telling us how they spend their working week.

What are your top three tips for attracting new business?

Coming from a residential background and also moving from the Riverland to Adelaide in 2014 I found that Adelaide is a lot smaller than I had initially thought.

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1. Using our property management team to identify key property developers and passive investors and sit down with each group for coffee or a bite to eat to see how they would operate their business or what they were looking for and in what areas. I would source properties off market and present to the buyers – this has assisted in forming trust and a business relationship with my clients.

2. Using my residential marketing knowledge this, with market update to my database, has assisted in getting the message out to the marketplace of what has been listed or what has been sold. This has proved successful as all property owners would like to know what the market is doing and where it is heading.

3. The third is very simple and that’s giving good honest advice to all of your clients and they respect you for it. This 9 times out of 10 brings business in return.

What does your usual working week look like?

I aim to be in the office by 7 am everyday to prepare for the day, finish submissions or return emails or internet enquiries that had come through overnight. I plan my appointments through the middle of the day and back in the office in the afternoon. Generally my days are from 7 am to 7 pm Monday to Friday.