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Top Agents Profile – Kathleen Fry


Attracting new business is the life blood for any business, in particular for real estate agents to ensure your agency stays profitable.

Sometimes this might be hard to accomplish and ideas on how to jump start your business can be tough to come by.

Luckily enough we have spoken to a number of the top selling agents from last financial year here in South Australia and they have each given us their top three tips for attracting new business while also telling us how they spend their working week.

Kathleen Fry – Harcourts South Coast


Top 3 Tips for attracting new business:

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1. Letter box drops each week (DL cards of new listings, DL cards, sold properties, appraisal letters asking for a 15 minute no obligation free market appraisal)
2. Open inspections each weekend
3. Promo in local paper each month and 50 phone calls a day on database clients for new listings

How I spend my working week:

I work 7 days a week in summer and 6 days in winter.

I do admin in the mornings up until 11 am: all buyer phone backs, sending contracts, answering emails. From 11 am – 3 pm I do appraisals and buyer appointments, and then 3 pm onwards phone calls for new stock.