ay Attracting new business is the life blood for any business, in particular for real estate agents to ensure your agency stays profitable.
Sometimes this might be hard to accomplish and ideas on how to jump start your business can be tough to come by.
Luckily enough we have spoken to a number of the top selling agents from last financial year here in South Australia and they have each given us their top three tips for attracting new business while also telling us how they spend their working week.
Peter Kiritsis – Ray White Woodville
Top 3 Tips for attracting new business:
1. Every time I list a property and the vendor has signed off on an agreement, right at that point I know I have gained their trust. I will then ask if they know of anyone who is thinking of selling. Also upon signing a contract, the purchaser also feels they can trust you and I will ask them if they know of anyone thinking of selling or buying. I get a great amount of referrals by just asking the question.
2. At each and every open inspection I qualify each buyer and assess whether they are buying or selling, and I will always ask them, are they interested in buying the home or are they looking for a quality agent?
3. I like to make myself the attraction by smiling, being polite and being approachable to everyone that I meet. If people feel comfortable in talking to you in the first minute they meet you, you have a greater chance of doing business with them in the future.
How I spend my working week:
My working week and calendar is not pretty to look at, however it is organised chaos. From 9 to 11 I am making my calls and completing tasks, chasing my hot buyers and potential sellers. I then have a team meeting with my PA and buyer manager. From 12 onwards I set my appointments, this is when I sign up offers and contracts, and conduct my appraisals and listings. From 5:30 to 6 I do open homes and finish off with a face to face meeting with the vendor.
I aim to have Fridays and Sundays off. Saturday is my game day, starting at 9 and finishing at 5, doing auctions and conducting open inspections.