Attracting new business is the life blood for any business, in particular for real estate agents to ensure your agency stays profitable.
Sometimes this might be hard to accomplish and ideas on how to jump start your business can be tough to come by.
Luckily enough we have spoken to a number of the top selling agents from last financial year here in South Australia, and they have each given us their top three tips for attracting new business, while also telling us how they spend their working week.
What are your top three tips for attracting new business?
1. Helping buyers who have homes to sell save time, energy and other resources, in their busy lives until they buy a new home. This then gives me an opportunity to list and sell their home or at least be considered in the process. We have roughly 300 -350 of these clients that we speak with weekly.
2. Running longer and more frequent open homes, while also running them better than anyone else in our market. This puts us frequently on the shopping list.
3. Referrals from my current vendors are very important, as I spend a lot of energy giving our clients a magical experience from meeting us on day 1, right through to settlement. I look to add some fresh new experiences from my travels into key moments of the sale process to really make this a memorable time for them.
What does your usual working week look like?
My weeks are consistently the same. I am up at 6am making sure to get my day started with exercise, personal growth, and healthy food prep.
I get into work at 8:30am and begin training my sales team for 30 mins. We have daily team meetings at 9am and then getting onto the phones until 12:30pm.
My afternoons are flexible with appointments. Monday evenings are ‘set to sell’ meetings with all our clients that have properties hitting the market in week 1. Tuesday evenings our clients come in for a weekly meeting.
We aim as a team (3 sales staff and 1 business manager) to make 400 connects per week from Monday – Thursday. I usually get home around 7pm but sometimes later if I need to see clients. Friday’s off, always. Saturday and Sunday we conduct on average 5 opens each day, and all our callbacks are done on Sunday afternoon.