Attracting new business is the life blood for any business, in particular for real estate agents to ensure your agency stays profitable.
Sometimes this might be hard to accomplish and ideas on how to jump start your business can be tough to come by.
Luckily enough we have spoken to a number of the top selling agents from last financial year here in South Australia, and they have each given us their top three tips for attracting new business, while also telling us how they spend their working week.
What are your top three tips for attracting new business?
Great customer service experiences with a personal touch. This creates repeat and new referral business. Think: giving candles at the first meeting. Think: Open inspections with chocolates, diffusers, candles and a beaming smile. Think: on photo day being given flowers and another candle. There are so many more experiences we offer.
Be seen. Be seen on social media. Be seen on the internet. Be googlable (yes it’s a word I made up but it works). Be savvy in your area and have that presence known via mail-outs, internet/social media articles.
Always present yourself and the properties you represent professionally. Each one of our properties experience a consultation with our exclusive to Timms stylist. Every listing has been offered a quality video with the Vendor doing the voice over/telling the story (this is a real point of difference to the usual ‘agent being in every shot’). 3D tours and beautiful vogue style photography. We attract clients who want that level of marketing – we attract business by having a product sellers want for their own home.
What does your usual working week look like?
With 4 children, time management is critical. I am brutal with my time and ensure I only do dollar productive activities. I have a great team around me to handle the tasks I don’t have time to do.
Hot buyer calls, contact with current vendors. Key negotiations for sales deals , overview property marketing and company branding, team meetings, sales meetings, film property video, meet clients re. How to get their home ready and marketed for sale, personal development with high-level business coaches.
My working week is sometimes up to 5 and a half days (I finally have wrestled with balance and whilst we are still in the ring, I am looking like I may have a win here) with back to back meetings and phone calls. It is a lifestyle. I work late into the evenings after the kids have gone to bed to clean my database, do tasks that I don’t consider dollar productive in prime time, and respond to about 100 daily emails. Even better the late nights/early mornings are amazing for conceptual time, thinking time about how to improve my business for myself and for each one of my team.
My passion for getting it right and self-confessed ‘perfectionism’ drives me to constantly improve and question all aspects of efficiency. I simply thrive on getting things done right, well, beautifully, creatively and differently. In truth, a lot of what I do is NOT perfect, but let’s face it – we can be successful and imperfect, or perfect and a lesser version of what we could be if we truly let ourselves go!
The numbers don’t lie……. (as said by Lee Woodward – Real Estate Coach). Do the numbers, do the activity, have faith…. The results will always follow (in about 90 days time – so please be patient and don’t give up!).