Something not too many real estate agencies would have been concerned about 18 months ago was their social media presence. As our industry, along with many others continues to evolve and grow on almost a daily basis – Harris Real Estate has made the most of this exciting opportunity. Expanding their already innovative creative team to include a digital strategist along with their very own videographer has proved to be a bold, but wise move.
The real estate industry as a whole has struggled with mastering the social media space since it’s rise, mainly due to a lack of understanding of it’s purpose and the role it would play within a business. Unlike many other industries, we don’t have a product that we can exactly promote, our product is our brand – which is exactly what Harris Real Estate have nailed.
Having a scroll through their Facebook and you’ll find all things Adelaide – new places to grab your morning coffee, community messages & events, an eye catching property or two, live auction videos, the Harris blog & more
Instagram is all about #pinksells – the Harris personality shares a day in the life – quotes, dream spaces, the team & their happy clients & more
It really is about personality, and ensuring that is portrayed consistently across social media platforms but also across the team and the way in which they behave out in the market place and with their clients.
As Tom Panos would say, “Harris are the only agency I bother following on social media”
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